When accountability is used as innovation, it not only drives social change but also helps solve seemingly intractable problems. Cybersecurity is an industry that can desperately use a dose of accountability-as-innovation – and there are plenty of examples in U.S. industry it could follow.
Take CVS, for instance. In the fall of 2014, the company decided to stop selling cigarettes. CVS would forego $2 billion in revenue, because “the sale of tobacco products is inconsistent with our purpose – helping people on their path to better health,” said Larry J. Merlo, president and CEO of CVS Caremark.